The mark consists of a brown rough-edged circle with dark brown spots resembling a cookie, a large black, yellow and white bumblebee is placed in the center of the cookie with its wings reaching past the cookie's side edges, centered above the cookie is the stylized wording "GLUTEN-FREE" in yellow with black edging is written, centered below the cookie "WWW.BEEFREEGF.COM" in black is written and largely written to the left of the bumblebee is "BEE" in brown letters with yellow edging and largely written to the right of the bumblebee is "FREE" in brown letters with yellow edging.