The mark consists of the words "Hamners' Unbelievable Variety" in yellow, with the words "Hamners'" and "Variety" in script and the word "Unbelievable" in block letters, and with the letters shaded in gray to give the appearance that they are embossed; the words "Hamners'" and "Variety" are outlined in black; the word "Unbelievable" is outlined in black and green; the word "Unbelievable" is superimposed on a blue background, which is variegated from dark blue at the top to light blue at the bottom, outlined in black, with white stars on the blue background; and emanating from behind the blue background and the words are wings of red, green, and blue, outlined and highlighted in black; surrounding all of which are flames in blue.