The mark consists of a circle design outlined in black, the top half of which has an orange background with a white border and black sea grass in the center. The bottom half of the circle consists of a blue and white water design with waves. In front of the circle design is a smiling crocodile, outlined in black with green skin, an orange underbelly, white teeth and white and blue eyes. Below the crocodile and also in front of the circle design is the stylized text "WWW.KIDZDENT.COM" with the wording "WWW." and ".COM" in blue, the wording "KID" and "DENT" in orange with a white inner shadow and a black outline, and "Z" in green with a black outline.