The mark consists of the wording "PAL SAVES KIDS" in black block letters surrounded by a yellow enclosure to the side of a tan and brown cartoon dog having white spots on its forehead, the tip of its tail, and around its mouth; green eyes; one eye is circled in brown and then red leading into orange, the other eye is circled only in orange; a brown nose; and a pink section on the inside of its ear; the dog wearing an orange shirt bearing "PAL" in black block letters superimposed over a yellow key, a yellow collar having a yellow key attached thereto, orange gloves trimmed in yellow, a yellow belt, orange boots, and a yellow cape.