The mark consists of a stylized blue Chevelle SS Hotrod car with a gray windshield, gray stripes on the hood, and a gray air intake system on the hood, trailed by a gray dust cloud outlined in black, driven by a pink smiling pig, with the words "CHITTLINS" appearing above the car in capitalized white block letters, outlined in black, then outlined in red, then outlined in yellow, under which the words "BBQ SAUCE" appear in capitalized red letters, outlined in white, then outlined in black. Under the car appear the words "REV UP YOUR BARBEQUE!" in capitalized yellow letters outlined in black and punctuated with an exclamation point.