The mark consists of a rectangular shaped label with outside blue frame with curved line designs. Inside, on the top in a brown banner are the words "Beber a Tragos el Placer". In the center the word "CAFE" is shown in blue with a blue coffee branch image between the letters "C" and "A". The word "CAFE" is on a cream colored background representing the sky. Beneath the word "CAFE" as a background there's an image of the sun with yellow rays and orange center. The sun appears to be arising from green far away mountains. In the center as a central image is a brown feathered rooster with red and white stripes in his chest and a blue feathered neck with a white star representing the Puerto Rican flag. The rooster is standing on top of a brown hill. Another brown hill is shown behind the rooster. Beneath the rooster the word "Horizonte" is shown in yellow. Underneath is the phrase "Café de Puerto Rico". In the left -hand bottom corner there are some brown and cream colored musical instruments. Specifically a Puerto Rican guitar, a trumpet and a music box. There are lines and curved designs around the complete center image.