Providing online non-downloadable software for customer acquisition, retention and engagement through the dissemination of online advertising and marketing content for brand networks, search engine optimization, coordination of advertising campaigns on a local level, automation of customer communications, tracking and reporting of online website performance and marketing program performance to determine the effectiveness and consistency of marketing programs on a local level to assist brand networks in consistently creating and extending their product and marketing strategies by identifying location specific performance of specific marketing and pricing campaigns; providing online non-downloadable software for use in accessing and managing marketing, advertising, and promotional campaigns for brand networks; providing online non-downloadable software for distributing advertising material, sending targeted messages and discount offers to customers on a local level