The mark consists of the words "SMOKY MOUNTAIN MOONSHINE" stacked atop one another. The word "SMOKY" is at the top. The word "MOUNTAIN" is in the center. And the term "MOONSHINE" forms the base. The letters of all three words are depicted in a distinctive font, and are all in caps. The letters of term "SMOKY" are depicted in a smoky gray color, while the letters of the word "MOUNTAIN" are depicted in a forest green color. The letters of the word "MOONSHINE" are depicted in a pale, silver color, intended to suggest the hue of many craft moonshine products. A pair of vertically spaced-apart, parallel, horizontal bars sandwich the interior letters of the word "MOONSHINE", the first and last letters "M" and "E" of which are substantially larger and bolder than the interior letters, thereby helping to draw the attention of one's eye to the base term "MOONSHINE". A curvilinear line of separation between the top edges of the letters of word "MOUNTAIN" and the bottom edges of the term "SMOKY" is intended to suggest a mountaintop horizon below a smoky grey sky.