Providing downloadable software to facilitate online journaling, microblogging, reading and interacting with the journal and microblog content of others, and to enable transmission, access, organization, and management of online journal entries, microblogging content, text, weblinks, and images via the internet and other communications networks; Providing downloadable software for accessing information on a global computer network; downloadable software for accessing, sending, and receiving information on a global computer network; downloadable software for facilitation of communication and data transmission in the field of social media applications; downloadable software for facilitation of communication; downloadable software in the nature of a mobile application for real-time delivery of data, messages, location, photographs, links, text and other data; downloadable software to facilitate providing strategy, insight, marketing, and predictions of consumer behavior