Proprietary online media management suite that allows businesses of any size or industry to manage their online media buying from a single unified interface which tracks, manages, analyzes and optimizes: 1) search engine marketing media spends, 2) ad copy and ad copy rotation, 3) media buying including but not limited to CPC Networks, CPM traffic, CPV traffic sources, retargeting, social media advertising and mobile advertising, 4) web engagement including but not limited to clicks, impressions, conversions, and 5) other industry standard metrics; front end UI and backend databases and proprietary algorithms that control the bid management, bid placements and copy optimization; software which manages integration with Applicant's other products such as LeadPath, RedPath and CallPath by drawing all of the data into the web based CRM or into third party CRMs such as salesforce via native applications or API cals