The mark consists of a discontinuous circle in purple with a border tapering clockwise from thin to thick and back to thin and having an opening within its lower right quadrant, which circle is contained within another discontinuous circle in blue with a border tapering clockwise from thin to thick and back to thin and having an opening within its lower left quadrant, and to the right of and similar height as the circles in two rows are the stylized words "It's Not Just" in a top row and immediately below that in a bottom row of equal length is the stylized word "Money"; wherein the word "It's" is blue and sits on top of the letter "M" in "Money", the word "Money" is blue, and the words "Not Just" are purple and sit on top of the letters "oney" of the word "Money".