The mark consists of a white female goat with a partially gray face with ears that are pink on the inside and pink nose and mouth. The goat is sitting back and relaxing in a red and brown arm chair with her back legs crossed, and she is holding a glass of purple wine with the hoof of her left front leg. The goat is wearing a black dress that falls above the knees of her crossed hind legs. In the background behind the goat, there is a backdrop of vertical light green and white stripes that appears in a square box with rounded edges. The entire goat, chair, and striped background is then enclosed in a rectangular box with rounded edges. The outer portion of the rectangular box is black, and the stylized wording "ARTISAN CHEESE" in light green stylized letters appears above the goat, and a white line extends downward from the wording "ARTISAN CHEESE" and outlines the remainder of the rectangle. Below the goat, four rows of stylized lettering appear. The white word "HAUTE" appears in the first row, the gray word "GOAT" appears below, the white word "CREAMERY" appears in the third row, and the white words "LONGVIEW, TEXAS" appear on the last row.