marketing and promotion of athletes and sports personalities; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with athletes and sports personalities, and sports competitions, sporting activities, and/or events of others; marketing consultation for others; marketing and promoting events featuring athletes, sports personalities and fashion, and merchandise related thereto; business management services for events featuring athletes, sports personalities and fashion; business marketing and consulting services in the fields of sports, fashion and entertainment; entertainment services, namely, personal appearances by athletes and sports personalities; entertainment services, namely, live and televised appearances by athletes and sports personalities; fashion modeling for entertainment purposes; entertainment in the form of fashion shows; arranging and conducting of events and awards shows featuring athletes, sports personalities and fashion; presentation of live show performances; event planning and coordination; production of theatrical and fashion shows for entertainment purposes; producing and providing television programs, videos, podcasts, and webcasts featuring athletes, sports personalities and fashion; entertainment in the nature of television programs, videos, podcasts, and webcasts featuring athletes, sports personalities and fashion; promoting fashion in sports through the medium of an annual award; software applications for cellular phones and devices, smartphones, electronic devices, personal computers, tablets, and wireless devices; print publications directed to sports, fashion and entertainment; electronic publications directed to sports, fashion and entertainment; clothing; headwear; footwear; jewelry; fragrances, colognes and perfumery; consumer merchandise