The mark consists of a rectangular label bordered on top by a black line and on the bottom by flames rendered in black, red, dark orange and light orange. The words "CHAMOY CHAMOY CHAMOY" appear in black letters against a white stripe immediately below the top border. The area between the white stripe and the flames shades from orange at the top, to yellow in the middle, to white on the bottom. A cartoon devil holding a red pitchfork appears near the center of the label. The devil is winking with a white eye and a black pupil. The devil has horns, pointed ears, a pointed tail, a red body, a green loincloth, green pointed shoes and a green bracelet with some white shading. He is outlined in black. The words "PICA RICO" appear above the devil's head, outlined in black and shaded from orange at the top to red at the bottom. A red banner, outlined in white, shaded in purple and bearing the words "LA SABROZA" in yellow letters, appears to the right of the words "PICA RICO".