Business consulting for individuals, business organizations, and non-profit organizations in relation to how they, and their businesses, products, services, names, personalities, reputations, and trade-marks, are perceived by the public and how that perception compares to the way that other individuals, business organizations, non-profit organizations, products, services, names, personalities, trade-marks, are perceived by the public; conducting public opinion surveys and public opinion polls among groups of individuals to assess how those groups and individuals perceive certain individuals, business organizations, non-profit organizations and their businesses, products, services, names, personalities, reputations, and trade-marks, analyzing the results of those surveys and polls, ranking the results of those surveys and polls and comparing the results to each other, formatting survey and poll results in a graphic display, and providing the results and graphic display to others via the Internet

Providing a web site featuring temporary use of non-downloadable software allowing individuals, business organizations, and non-profit web site users to access data that shows and graphically displays how they, and their businesses, products, services, names, personalities, reputations, and trade-marks, are perceived by the public and how that perception compares to the way that other individuals, business organizations, non-profit organizations, products, services, names, personalities, trade-marks, are perceived by the public; operating an Internet website through which members of the public may access non-downloadable software and data that shows and graphically displays how various individuals, business organizations, and non-profit organizations, and their businesses, products, services, names, personalities, reputations, and trade-marks, are perceived by the public and how that perception compares to the way that other individuals, business organizations, non-profit organizations, products, services, names, personalities, trade-marks, are perceived by the public