The mark consists of the word "KINCHA" in white outlined by brown, with leaves in light green around dark green growing out the top of the "I". Below are Thai characters in brown and black. At the bottom is a brown tea pot with a black smiling face on it and a white knob on top. It is pouring white liquid into a brown cup with black lines on the side, with two green leaves on the lip. A small white steam in the shape of a heart appears above the water, along with a brown circle with orange, green, dark green and brown characters within it, which translate to Golden Tea in Katakana symbols of the Japanese language. These characters phonetically sound like "Kincha" when read in the Japanese language. On the right hand side is a brown-bordered green area with white Kanji symbols of the Japanese language. These characters also phonetically sound like "Kincha" when read in the Japanese language. All this appears on a yellow background with a brown border, outside which the background is orange.