Market research and field research in the nature of market reports and studies; Market research and field research in the nature of market reports and studies, namely, measuring, auditing, tracking, monitoring, and verifying placement, pricing, assortment, merchandising, arrangement, and display of products or competitive products, the distribution and sales of products, the publication and display of advertising, marketing, and promotional material, the effectiveness of advertising, marketing and promotional material and initiatives, and the consumer shopping experience; Research services in the nature of verifying, tracking and measuring consumer viewing of, exposure to, and reactions to advertisements, marketing and promotional material and initiatives; Business and marketing consulting services relating to optimizing placement, pricing, assortment, merchandising, arrangement and display of products, the distribution and sales of products, the publication and display of advertising, marketing, and promotional material and the effectiveness of advertising, marketing and promotional material and initiatives; Advertising and marketing consultancy in the field of developing product marketing and sales strategies; Consulting services in the fields of advertising, marketing and brand awareness; Business and marketing consulting services, namely, consultation in the fields of product tracking, monitoring and auditing to verify placement, pricing, assortment, merchandising, arrangement, and display of products or competitive products, the distribution and sales of products, the publication and display of advertising, marketing, and promotional material and the effectiveness of advertising, marketing and promotional material and initiatives; Providing statistical information services in the nature of market reports and studies, namely, data collection, analysis, and reports on product and product-related statistics, and related season and date, trends, and demographics information about product placement, pricing, assortment, merchandising, arrangement, and display of products or competitive products, the distribution and sales of products, the publication and display of advertising, marketing, and promotional material and the effectiveness of advertising, marketing and promotional material and initiatives