The mark consists of circles starting in purple with the word "The" in white within the first circle and then becoming smaller with each circle a different color in the following order green, blue, orange, pink. The circles go above stylized colored letters containing paint splotches spelling "Color Blast" with the letters in the subsequent colors orange "C", green "O", pink "L", blue "O", purple "R", blue "B", purple "L", orange "A", green "S" and pink "T". The letters "O", "R" and "A" contain a single white footprint and the letter "B" contains two white footprints within.