Advertising; advertising services provided via the Internet; consultancy services in relation to all the aforesaid services; online advertising services; cloud-based computer advertising services; Ad serving, namely, placing advertisements on websites for others using specialized computer software, tracking and reporting the efficiency and effectiveness of such advertising placement; advertising optimization services, namely, business consultation to enhance the reach, efficiency and profitability of advertising by third parties; consultation and business analytics in the fields of online advertising and cloud based advertising and marketing; Providing real-time bidding services for advertisers and publishers for purposes of advertisement placement on third party web sites; managing and optimizing advertising inventory for digital publishers, namely, business consultation and services to increase publishers' advertising revenue; Provision of information in relation to advertising, on-line advertising, and cloud based advertising