The mark consists of the two-dimensional design for product packaging in the shape of a rectangular label. The black stylized wording "THE ORIGINAL" appears in a small font in the top-center of the label, with the larger stylized wording "BJ HOOKER'S" rotated 90 degrees to the right appearing vertically just below "THE ORIGINAL". The wording "BJ HOOKER'S" is black with a pink center line in each letter. The black stylized wording "40% ALC/VOL (80 PROOF)" appears below "BJ HOOKER'S" in a relatively small font. The rectangular section of the label which contains all of the above-referenced wording has a tiled background design consisting of a number of separate rectangular designs depicted in gray and white. The top-left tile depicts a woman wearing a bikini in a parachute, with the stylized wording "DROP IN ANYTIME". The tile below that depicts a woman's legs, sitting on a stool shaped like a cocktail glass, with the stylized wording "COME UP AND SEE US". The tile below that depicts the wording "THE RIGHT PLACE TO DRINK" with "RIGHT PLACE" in a curving horizontal banner design. The tile below that depicts two women wearing bras on either side of a shaded rectangular sign with the stylized wording "OUR VODKA MAKES YOU SEE DOUBLE AND FEEL SINGLE". The tile below that depicts a man on the left and a woman on the right, with the stylized wording "HAVE A" at the top, "COCKTAIL" depicted on a banner design across the center, and the cursive stylized wording "THE RESULTS WILL AMAZE YOU" below the banner design. The tile to the right of "DROP IN ANYTIME" depicts a woman wearing a bikini leaping over a cocktail glass, with the stylized wording "LIMP IN AND LEAP OUT!" The tile below that depicts a woman wearing a bikini holding a stemmed glass aloft, with the stylized wording "VODKA TO SATISFY A QUEEN". The tile below that depicts a woman wearing a bikini sitting on a liquor bottle, with the stylized wording "SITTIN' PRETTY". The tile below that depicts the stylized wording "GOOD BOOZE". The tile to the right of "LIMP IN AND LEAP OUT!" depicts a woman wearing a bikini kicking one leg in the air, with the stylized wording "DRINKS WITH A KICK!" The tile below that depicts the stylized wording "DRINK UP!" The tile below that depicts two stemmed cocktail glasses with the stylized wording "SO REFRESHING". The tile below that depicts the stylized wording "MIXED DRINKS". The tile below that depicts the stylized wording "COME IN" in a semi-circular design and "GET ACQUAINTED" in a rectangular design below "COME IN". The tile below that depicts a man wearing a suit and tie with two cocktail glasses, one stemmed and one stemless, and the stemless cocktail glass has a slice of citrus on the rim and a straw in the glass, with the stylized wording "LET'S HAVE ONE" below the designs. The tile to the right of "DRINKS WITH A KICK!" depicts the diagonal stylized wording "EAT DRINK AND MAKE MERRY". The tile to the right of that depicts a woman wearing a bikini sitting with her legs aloft, holding a stemmed cocktail glass, with the stylized wording "HERE'S LOOKING AT YOU". The tile below that depicts a liquor bottle and two stemmed cocktail glasses, with the stylized wording "CHOICE VODKA FOR GOOD DRINKS". The tile below that depicts a woman wearing a bikini, bending forward to sip from an oversized stemmed cocktail glass, with the stylized wording "BOTTOMS UP". The tile below that depicts the stylized wording "HAPPY DAYS ARE HERE AGAIN" in two scroll-like banner designs, with "HAPPY DAYS" in the first banner and "ARE HERE AGAIN" in the second banner. Below that entire tiled rectangle is a horizontally long shaded black rectangle with the pink wording "HANDMADE PREMIUM VODKA" centered in the rectangle. To the right of both of those rectangles is a vertically tall gray shaded rectangle which contains designs and words. The first design at the top of the gray shaded rectangle is a white circle design containing the gray stylized wording "DRINK AND BE MERRY". Below that is the white stylized wording "WE SPECIALIZE IN PRODUCING RARE QUALITY LIQUEURS CAREFULLY COMPOUNDED AND CUSTOM MADE FOR EXCELLENCE IN THE UNITED STATES OF AMERICA", with the wording "LIQUEURS" underlined and overlined, the wording "AND" set off with dotted lines on left and right sides, and the wording "FOR" and "IN THE" set off with thick solid lines on left and right sides. Below that is the black stylized wording "DISTILLED AND BOTTLED BY: BJ HOOKER'S DISTILLERIES HOUSTON, TEXAS | NET. CONT. 750 ML." Below that is the pink stylized wording "MADE WITH 100% ORGANIC AMERICAN WHEAT". Below that is the black stylized wording "GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISKS OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS." Below that is a black barcode design.