The mark consists of a design of a circle with a ring near the outer edge. Inside the circle appears the stylized text, "Café? Indubitably!" centered in the circle, spread over two lines, with "Indubitably!" roughly in the middle of the circle. Beneath the text are the white silhouettes of a coffee mug, wine glass and beer mug. Behind all aforementioned items, is the silhouette of a mustached man wearing a bowling cap, bow tie and tuxedo jacket. The man is also wearing a monocle, which sits on top of the "a" in the word "Café".