The mark consists of the word "Newton" in all capital Times New Roman font, in a dark green-blue color, with the "N" sized almost twice the height as the other letters. The letter "o" in "Newton" is replaced by a graphical rendition of an apple. Said graphical apple shows the apple in a red outlined shape with a golden brown stem, and one leaf in the same dark green-blue color as the letters in an outlined shape. The outline of said graphical apple is the same size as the "e", "w", "t" and last "n", with the stem and leaf of the graphical apple extending above the height of those letters. The logo also contains the word "consulting" in all capital letters in Times New Roman font, in the same dark green-blue color as the letters in "Newton", in roughly half the font size as the "e", "w", "t" and "n" letters, whereby the letters in the word "consulting" are spaced apart so that the word "consulting" is the same width across as the above-described "Newton", and situated underneath the word "Newton".