The mark consists of the word, "Luna" in a large, blue stylistic font, above and right justified with the word, "Pets", in a large, light blue stylistic font; all to the left of a detailed, stylized design depicting a sleeping tan puppy head, with brown eyes and ears and a black nose, wearing a blue sleeping cap, containing yellow stars, with gray and white trim at the brow and the cap terminating in a gray ball; with black musical notes above and to the right of the sleeping cap; and with the puppy's head resting upon the swale of a yellow crescent moon with the moon design having a small gray cloud outlined in white and black at the bottom of the moon; the white background is not part of the mark.