The mark consists of the literal elements "KETTLE HEROES SERVING THE COMMUNITY POPPING FOR A CAUSE" written in stylized form wherein wording "KETTLE HEROES" written in silver color within a red name plate with silver periods at the begging and end of the wording placed over a dark blue and white colored outlined circle, wherein dark blue colored wording "SERVING THE COMMUNITY" is encircled at the top with light blue background and white colored wording "POPPING FOR A CAUSE" is encircled at the bottom over the dark blue colored background, male and female heroes are in dark blue color silhouette with the dark blue letter "K" on their chests placed inside a downward combination of white and yellow colored triangle, arising from red and yellow combination popped popcorn with yellow colored sun rays behind.