The mark consists of the wording "COCORICO" with an accent over the last of the three letter "O"s, in which each of the three letter "C"'s and the letter "R" are green, the letter "i" is yellow and where the dot over the letter "i" is red. Each of the three letter "Os" in the word "COCORICO" contain blue backgrounds and include cartoon characters superimposed atop such blue backgrounds. The accent over the last letter "O" is blue. The first letter "O" contains a male cartoon character of an unidentified animal with an orange face with white and black eyes, white teeth, a shirt collar that is yellow with red diamonds thereon, a tie with red and white stripes and a shirt element that is orange and red. The second letter "O" contains a male cartoon character with tan skin, giving a thumbs-up signal, wherein said character has white and black eyes, a red mouth, orange hair, a red hat, red circular designs on his face to simulate freckles and a orange shirt with red and orange stripes thereon. The third letter "O" contains a female cartoon character that might resemble a chicken, with yellow skin on the chest and face, black and white eyes, a red upper mouth, black eyelashes, red elements descending from her face and atop her eyes, with a red hat containing white flowers that also appears to form a scarf below her chin and which descends down her chest in a manner that resembles a necktie.