The mark consists of a label being a yellow and gold background with a black ring around the outer edge. At the top of the label is the wording "A FAMILY TRADITION" in black, and then counter clockwise is a green pepper with a black outline, the wording "BURRITO KING" in black, the wording "MEXICAN SALSA" in black, and a red pepper with a black outline. In the center of the label is a picture of a Mexican man in light brown skin tone with a large black mustache that extends out. The man is wearing a yellow sombrero with brown shading and a black outline, a green long sleeve shirt and long red pants, a striped red, yellow and black long poncho over his green shirt, and black sandals. He is sitting on a donkey, with brown shading around its ears, neck, legs and tail, yellow in its face, neck, arms, legs and tail, white in the center of the tail and black shades around its shoes. The man is holding a long brown stick in front of the donkey with a red chili hanging from a black string. On the left side of the label at mid- point extending out, the word "MILD" is spelled out in green. On the right side at mid-point extending out is the text "16oz 453g" in green.