The mark consists of the letters "Shine by Jenny" are in black with a gray shadow around the whole logo. Letters are more to the italic side, they are long and thin. The "S" in shine is bigger than all the other letters, and the I in "shine" is replaced by a silhouette of a woman with shopping bags in her hand. These shopping bags are tri-colored, ranging from pink, red and purple colors. In her hands she has a bright sparkle, like if she was wearing a diamond ring. This sparkle is shiny, and is white with gray shadows around it. The letters "by jenny" are sized smaller and start right next the silhouette's leg, on the bottom of the "ne". This ends with a small touch of a tri-colored butterfly posing on the letter "y", signifying the authenticity of every woman. These colors are exactly the same as the shopping bags, red, purple and pink.