Computer application software for computers, portable tablets, mobile and cellular phones, namely, software for athletic training, software for data collection during exercise, namely, data collected from external sensors, software for recording and storing data collected, software for transferring and synchronizing physical exercise data, analyzing data, presenting data; software providing personalized athletic coaching plans based on the collected data; software for providing workouts and audible visual and tactile training instructions during exercise; Computer application software for computers, portable tablets, mobile and cellular phones, namely, software for real time and non real time social interaction, for networking and to compare data, to track performance between athletes and to run with one another virtually through simulated tracks, to provide graphs, and other graphics, to host virtual races and for use with social interaction between users; Wearable sensors and monitoring devices, namely, wearable electronic devices and electronic monitoring devices for measuring, detecting, storing, reporting, monitoring, uploading downloading and communicating fitness training and activity data regarding training thresholds, heart rate, time, pace, speed, steps taken, cadence, calorimetry, athletic skill, calories burned and distance to be used during physical training and other forms of exercise for the purpose of monitoring health and wellness

Personal fitness and training services; providing training for athletes and other users; providing personalized online training services, namely, workout plans, training plans, wellness recommendations, activity and nutrition assessment in the fields of physical fitness, health and wellness; providing individualized training and training plans for athletes in the field of physical fitness health and wellness; providing athletic training and visual, audible tactile and written training plans based on individual performance data in connection therewith; entertainment services, namely, providing virtual environments in which users can interact socially, for virtual networking between athletes and other users; entertainment services, namely, providing virtual environments featuring virtual races, events and challenges for athletes and other users; entertainment services, namely, providing virtual environments for virtual interaction featuring social interaction events for athletes and other users; entertainment services, namely, providing virtual environments for athletes and other users to compete, communicate and train together virtually in real time and non real time

Design and development of computer software; development of computer application software for computers, portable tablets, mobile and cellular phones, development of software for athletes; design and development of computer hardware and technology, namely, electronic monitoring and sensor devices incorporating microprocessors, digital display, optical, accelerometer, and gyroscope based components for detecting, storing, reporting, monitoring, communicating, uploading and downloading sport fitness training and activity data, namely, training thresholds, heart rate, time, pace, speed, steps taken, cadence, athletic skill, calories burned, distance to the Internet, to personal devices and computers for the use in athletic training and with sports equipment and instruments; design and development of sensors, monitoring devices and other athletic training devices to be used for health and wellness purposes