Advertising services, namely, dissemination of advertising for others via an on-line electronic communications network; business management; retail department stores, excluding the sale of gemstones, jewelry, and timepieces; on-line retail store services featuring department store goods, excluding gemstones, jewelry, and timepieces; retail convenience stores; on-line retail store services featuring convenience store goods; computerized on-line ordering featuring general merchandise and general consumer goods, excluding gemstones, jewelry, and timepieces; providing an on-line commercial information directory; providing a searchable on-line advertising guide featuring the goods and services of other on-line vendors; computerized database management services; electronic and on-line classified advertising services, namely, dissemination of advertising for others via an on-line electronic communications network; providing on-line information in the field of auction sales via the Internet; and on-line auction services; Providing a website featuring information and advice regarding features of the general consumer and commercial merchandise of others, and featuring customer and editorial reviews of the general consumer and commercial merchandise of others; none of the foregoing services featuring or in the field of gemstones, jewelry, or timepieces