The mark consists of a bag design with a green upper half with yellow dots that features images of brown corn chips and the word "BOKADOS" in red above an image of an orange smile with a red tongue surrounded by a white background. To the left are the words "AUTHENTIC MEXICAN PRODUCT" in white letters with green outlines between rows of stars, each row consisting of two green stars, two white stars and two red stars. To the left is a green stick-figure design with a red heart and black outlines adjacent to a blue square containing the words "NO TRANS FAT NO CHOLESTEROL" with the words "NO" in black letters and the remainder of the words in red letters. Around this is a white background. Below is the word "TOPITOS" in white letters with red outline with a black background, above the number "360" followed by a degrees symbol in white with black outlining and red highlights. In the middle of the image is a white curved line and an image of a black bowl of green guacamole and two green jalapenos below the words "FLAVOR" followed by a white dot outlined in green followed by "SABOR SALSA VERDE" in white letters with green outline. The bottom half of the bag is orange and features three images of brown corn chips and the words "MADE WITH CORN HECHOS CON MAIZ" in white letters with green outlines in front of a green rectangle outlined in white below an image of a yellow and green ear of corn.