Retailing and wholesaling services, namely, retail and wholesale store services, online retail store services, online wholesale store services, and retail store outlets, all the aforesaid services featuring spectacles, sunglasses, eyeshades, anti-glare visors and glasses, goggles, goggles for swimming, eyewear cases, eyewear accessories, namely, straps, retainers, chains and cords, protective clothing, namely, diving suits, pre-recorded films, namely, video films and DVD films, headphones, speakers, jewelry and costume jewelry, charms, ornaments, namely, ornamental pendants and ornamental pins, watches and clocks, watch accessories, namely, watch bands, watch cases, jewelry cases, medallions and badges, bags, namely, beach bags, all-purpose sports bags, barrel bags, tote bags, carry-all bags, portable beverage coolers, shopping bags, textile or mesh bags for merchandise packaging, shoulder bags, handbags, clutch bags, waistpacks, backpacks, cosmetic bags sold empty, travel bags, trunks, luggage, luggage tags, carry-on bags, garment bags for travel, wallets, purses, insulated containers for beverage cans and bottles for domestic use, key cases, key chains key rings and key tags, umbrellas, towels, beach chairs, beach pillows, clothing, footwear, headgear, namely, shirts, T-shirts, singlets, blouses and tops, sweaters, jackets, hoodies, sweat shirts, cover-ups, pullovers, vests, coats, dresses, skirts, trousers, pants, jeans, shorts, board shorts, surfwear, swimwear, sportswear, underwear, sleepwear, belts, scarves, gloves, socks, shoes, boots, sandals, thongs and slippers, hats, caps, visors, beanies, wetsuits, rash guards, race jerseys, wetsuit vests, boots, gloves and hoods, wetsuit shorts and tops, sporting goods, namely, surfboards, paddle boards, sailboards, kiteboards, bodyboards, wake boards, skateboards, structural and replacement parts and fittings, and accessories for sporting goods, namely, structural and replacement parts and fittings, and accessories for surfboards, paddle boards, sailboards, kiteboards, bodyboards, wake boards, skateboards, bags and covers for sporting goods, surfing traction system comprised of grips, leg ropes and tethers for sporting goods, paddles, waxes for surfboards, skateboards, water bottles, lunch boxes, nail polish, lip balms, lip moisturizers, sunscreen, make-up cases sold empty, head bands, shawls, travel mugs, covers and cases for mobile phones, covers and cases for portable music players, satchels, sheep-skin boots and shoes, laptop computer cases, lanyards, bottle openers, games in the nature of computer game discs, video game cartridges, board games and party games, cameras, bike bags, pre-recorded DVDs featuring instruction and information about stand-up paddle boarding, sun visors, rash shirts, wax combs, surfboard protectors in the nature of noses, fins and tails, surfboard fins, waist bags, sunscreens, books, magazines, resin for surfboards; marketing of entertainment, sporting and cultural events; customer loyalty services featuring loyalty card programs and discount card schemes, namely, administration of a discount program for enabling participants to obtain discounts on goods and services through the use of a discount membership card; incentive schemes, namely, incentive award programs to promote the sale of products and services of others; advertising and promotional services, namely, consumer loyalty programs in the nature of consumer loyalty services and customer club services