The mark consists of a stylized silhouette of the head and shoulders of a receptionist wearing a microphone in brown, followed by the phrase "Ruby Spelling Alphabet" in red, both of which appear above a black dotted horizontal line, under which appears a series of capital letters of the alphabet with each such letter appearing in white over a circular colored background, and with each such letter/circle followed by the phrase "as in" in plain black text followed by an example of a word that begins with the adjacent letter also in plain black text. The white capital letters appear over circular colored backgrounds as follows: "A" (appears over an ORANGE circle) as in "Absolutely"; "B" (appears over a GRAY circle) as in "Brilliant"; "C" (appears over a RED circle) as in "Cupcake"; "D" (appears over a GREEN circle) as in "Delightful"; "E" (appears over a BLUE circle) as in "Excellent"; "F" (appears over a PINK circle) as in "Fantastic"; "G" (appears over an ORANGE circle) as in "Giggle"; "H" (appears over an ORANGE circle) as in "Happy"; "I" (appears over a BROWN circle) as in "Ice Cream"; "J" (appears over a BLUE circle) as in "Joy"; "K" (appears over a GRAY circle) as in "Kitten"; "L" (appears over a BROWN circle) as in "Lovely"; "M" (appears over an ORANGE circle) as in "Magic"; "N" (appears over a PURPLE circle) as in "Naturally"; "O" (appears over a BROWN circle) as in "Outstanding"; "P" (appears over an ORANGE circle) as in "Perfect"; "Q" (appears over a GREEN circle) as in "Quick"; "R" (appears over a PINK circle) as in "Ruby"; "S" (appears over a RED circle) as in "Sunshine"; "T" (appears over a GRAY circle) as in "Terrific"; "U" (appears over an ORANGE circle) as in "Upbeat"; "V" (appears over a PURPLE circle) as in "Vibrant"; "W" (appears over a PINK circle) as in "Wow"; "X" (appears over an ORANGE circle) as in "X"s and "O"s; "Y" (appears over a BROWN circle) as in "Yes"; "Z" (appears over a GREEN circle) as in "Zany".