Application service provider (asp) featuring software for use in assisting educational institutions with student retention, namely, importing various student data, collecting, tracking and analyzing student data points, and enabling automation of planned student communications, student profile monitoring and other retention activities, assisting educational institutions with student recruitment and admissions, namely, importing various potential student data, collecting, tracking and analyzing potential student data points, enabling automation of planned potential student communications, engaging the potential student in the admissions process, providing on-line application services, providing an interactive admissions question and answer database; application service provider (asp) featuring software for use in assisting educational institutions and others with improving student outcomes, namely, importing various data from educational institutions and other entities with an interest in student outcomes, collecting, tracking and analyzing student data points, preparing reports indicating relative performance against goals, and measuring and reporting on the impact of programs on student performance; computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of assisting educational institutions with student recruitment, admissions, retention, and financial aid; computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of assisting educational institutions and others with improving student outcomes; computer software development in the field of student recruitment, admissions, retention and financial aid for educational institutions; computer software development in the field of improving student outcomes for educational institutions and others; design, development, and implementation of software for assisting educational institutions with student recruitment, admissions, retention and financial aid; design, development, and implementation of software for assisting educational institutions and others with improving student outcomes