The mark consists of a wine label featuring green lines in a crisscross pattern on a pink background, and white triangles where the green lines intersect. Within the pink background triangles are alternating patterns: blue seashells highlighted with yellow lines; yellow palm trees with green lines and two-tone green leaves; yellow starfish highlighted with blue lines; and pink and yellow striped beach chairs. In the center of the label is a white rectangle with a border of green, light pink, dark pink, light blue, and dark blue lines, and in the center of the rectangle are the words "Gooseneck Vineyards" in uppercase stylized blue lettering. The label is outlined with a blue line with a thick blue line across the bottom above which is a connecting shorter blue line, with the entire label outlined with a white line.