computer software platforms to allow the further development of other computer software applications; computer application software to facilitate the dissemination of content and advertising for use in advertising and marketing; computer software platforms to provide application programming interface connectivity for advertising networks; computer software for data collection, data analytics, and audience measurement and insight

advertising and marketing services, namely, promoting the goods and services of others; advertising and marketing consultancy; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; dissemination of advertising for others via public and private wireless networks and global communication networks for display on mobile electronic devices, television, computers, electronic billboards, and publicly displayed digital monitors; advertising, promotion, and marketing services in the nature of a cloud-based platform that delivers advertising to mobile devices, television, computers, electronic billboards, and publicly displayed digital monitors; advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through audio, video, digital and on-line media; advertising on the internet for others; promoting, advertising and marketing the websites of others; design of internet advertising; developing advertising campaigns for others; production of advertising materials; mobile device marketing consultation services provided to advertising agencies and advertisers; advertising and marketing services, namely, placing advertising in mobile applications; advertising and marketing services, namely, providing self-service media buying, real-time bidding (RTB), publisher mediation and yield optimization, cross-platform ad creation and dynamic ad serving for others; distribution and dissemination of advertising for others via telecommunications networks; preparation of custom or non-custom advertising for others for dissemination via telecommunications networks; advertising services, namely, placing advertisements in search engine results pages viewed on mobile devices; advertising and publicity services, namely, promoting the goods, services, brand identity, commercial information, and news of third parties to electronic devices, such as computers and mobile devices, including wireless-enabled and cellular phones, tablets, and augmented reality imaging devices; dissemination of advertising for others via mobile websites, applications, and devices; online advertising for others, namely, providing advertising space on mobile websites, applications, and devices; online advertising and marketing services; business management and advice; promotion, advertising and marketing of online websites; electronic commerce services, namely, providing information about products via global communications networks for advertising and sales purposes; market research services relating to advertising and marketing, namely, providing traffic metrics, statistics, user activity data, audience measurement, and marketing and advertising reports; business monitoring and consulting services, namely, analyzing websites and applications of others to provide strategy and insight regarding marketing, sales, and product design; business consulting services, namely, providing strategy and insight regarding marketing and sales; data analytics services, namely, analysis of advertising, marketing, sales, customers, product usage, and market trends and actions; consumer marketing research consulting services related to audience measurement and insight; business data analysis services, namely, predictive data analysis for developers and publishers on mobile devices

application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and mobile platforms in the fields of advertising and marketing; computer services, namely, providing a Mobile-as-a-Service (MaaS) advertising monetization modules for mobile applications; computer services, namely, providing a cloud-based Mobile-as-a-Service (MaaS) advertising platform for mobile devices; providing temporary on-line use of non-downloadable software for the distribution of advertising via telecommunications networks; providing digital advertising technologies, namely, platform as a service (PaaS) featuring computer software platforms for management of digital advertising data and for operating a digital advertising self-service marketplace for use by advertisers, publishers, operators and associated data providers for providing advertising to customers; computer services, namely, providing a content portal and search engine for producing, finding, personalizing, creating, and organizing electronic content, user-generated information, advertising, and other internet information viewed on mobile devices, television, computers, electronic billboards, and publicly displayed digital monitors; application service provider, namely, hosting, managing, developing, and maintaining applications and software in the fields of advertising and marketing, virtual goods, virtual currency, and computer games for mobile electronic devices; providing temporary use of on-line non-downloadable software and applications for enabling mobile service providers to optimize user monetization, marketing, and satisfaction; application service provider, namely, hosting, managing, developing, and maintaining applications and software of others in the fields of advertising and marketing for mobile devices, television, computers, electronic billboards, and publicly displayed digital monitors