Gift card service for selling gift cards, namely, promoting the gift cards of others; on-line retail store services featuring electronic debit cards, gift cards and stored value cards and physical debit cards, gift cards and stored value cards; Providing an Internet website portal that provides customer access to customer rewards program and gift card accounts for the purpose of promoting the goods and services of others, for the purpose of providing incentive award programs, and for the purpose of administration of customer loyalty rewards programs for others; Promoting the goods and services of others by means of the issuance of loyalty rewards cards and gift cards; On-line advertising services for others; Operating an on-line marketplace for trading of gift cards and customer loyalty rewards; Providing of advertising space on an Internet web site featuring gift cards and reward programs; Advertising services, namely, promoting the customer loyalty rewards programs of others; Advertising services, namely, promoting the rewards programs of others; Advertising and promotional services, namely, promoting the gift cards and loyalty rewards programs of others by providing links to social and business networking sites; Providing links to business networking sites for the purpose of promoting and advertising gift cards and loyalty reward programs; Providing links to web sites of others featuring online business networking services for the purpose of promoting and advertising gift cards and loyalty reward programs; providing online business networking

Providing links to web sites of others featuring online social networking services for the purpose of promoting and advertising gift cards and loyalty reward programs; providing online social networking