Please note: for the purposes of this claim 'pop up' is defined as 'the activation of temporary events, shops, places and spaces' and should not be confused with 'pop up website advertising' Advertising and directory services - namely, promoting the physical pop ups of others by providing a web page featuring links to the websites of others; Advertising and directory services, namely, promoting the services of those who can help activate physical pop ups by providing a web page featuring links to the websites of others; Business services, namely, providing an online network for contractors to receive leads and bidding opportunities by means of an online marketplace for the purpose of developing business in the physical pop up industry (eg. shops and events) On-line business directories featuring advertisers and businesses who specialize in the use of physical pop ups to promote one's goods and services; Online advertising and promotional services for those activating physical pop ups (eg. shops and events) Online business research services on the subject of physical pop ups (eg. shops and events) Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and non-profit organizations; Providing a website featuring an online marketplace for exchanging goods and services with other users; Providing an on-line directory information service featuring information regarding physical pop ups (eg. shops and events) Providing on-line directory information services also featuring hyper links to other web sites; Trade association services, namely, promoting the interests of individuals, businesses and communities who activate physical pop ups (eg. shops and events) Association services, namely, promoting interests of those who activate physical pop ups; Association services, namely, promoting public awareness of the benefits of using physical pop ups to promote one's goods and services