The mark consists of the literal element "THE NATURAL DRINKS COMPANY" in stylized upper case black letters, with "THE NATURAL DRINKS" appearing above "COMPANY". The literal element is situated between two rectangles. Above the letters "NATURAL DRI" is a rectangle which has continuous lines going back and forth that, at the top, are lilac and plum and then become red and orange and then, just below the middle of the rectangle, become brown and black. Superimposed on the upper rectangle, is a stylized sketched tree design in white. Beneath the letters "NATURAL DRI" and the word "COMPANY" is a smaller rectangle that also has continuous back and forth lines which start at the top in plum and lilac and change to red and orange and then become brown and black, as with the larger upper rectangle. Superimposed on the smaller rectangle is a stylized sketched heart design in white. Other than as described, the color white is not part of the mark but represents a transparent background.