Downloadable software in the nature of texting and mobile applications for use in promoting, informing, marketing and advertising businesses and communities for local residences and the tourism industry; downloadable software in the nature of texting and mobile applications for use in promoting, informing, marketing and advertising sporting events; downloadable software in the nature of texting and mobile applications for use in promoting, informing, marketing and advertising organization, art and cultural events, festivals, competitions, conferences, professions and other specific industry sectors. Communications systems and services, namely providing electronic transmission of data and information using mobile devices to promote, inform, market and advertise businesses and communities and to support tourism and local residents; advertising and promoting the goods and services of others through electronic transmission of data and information using mobile devices and mobile telecommunications systems; communication systems and services, namely the development and delivery of mobile device based applications for local businesses and the tourism industry; providing the end user of mobile applications with a structured integrated and interactive information retrieval and delivery system that connects independent information services based on association to simplify and enhance user exploration efforts; communications systems and services, namely providing electronic transmission of data and information using mobile devices to promote, inform, market and advertise sporting events; communications systems and services, namely providing electronic transmission of data and information using mobile devices to promote, inform, market and advertise organizations, art and cultural events, festivals, competitions, conferences, professions and other specific industry sectors; communication systems and services, namely the development and delivery of mobile device based applications for specific industry sectors