Business consulting services, namely, communication audit and immersion studies services, crisis analysis services, marketing campaign tracking services, business development services and joint studies services from social media sources

Communication audit and immersion studies services, namely, providing understanding of brand perception and competitive context, analyzing demographics of target consumers, identifying influencers and providing industry insights from social media and other other sources; Crisis analysis services, namely, distinguishing between signal and noise, understanding context, influencers and resource focusing; Campaign tracking services, namely, tracking buzz, engagement and sentiment, quantifying Returns on Investment and Key Performance Indicators, measuring responses to company branding and consumer language audits informing brand or product promotions; Business development services, namely, providing data points and statistics for stories created by client businesses, providing sound bites for client marketing, providing conversation stimulators and insights to spark and revive social conversation and providing industry specific work applicable to multiple projects; Joint studies services, namely, providing co-branded industry issues such as, for example, health, technology and finance as promotional opportunities, and nontraditional research services