Computer services, namely, using custom software to develop and provide communication audit and immersion studies services, namely, providing understanding of brand perception and competitive context, analyzing demographics of target consumers, identifying influencers and providing industry insights from social media and other sources; Computer services, namely, using custom software to develop and provide crisis analysis services, namely, distinguishing between signal and noise, understanding context, influencers and resource focusing; Computer services, namely, using custom software to develop and provide campaign tracking services, namely, tracking buzz, engagement and sentiment, quantifying Returns on Investment and Key Performance Indicators, measuring responses to company branding and consumer language audits informing brand or product promotions; Computer services, namely, using custom software to develop and provide business development services, namely, providing data points and statistics for stories created by client businesses, providing sound bites for client marketing, providing conversation stimulators and insights to spark and revive social conversation and providing industry specific work applicable to multiple projects; Computer services, namely, using custom software to develop and provide joint studies services, namely, providing co-branded industry issues such as, for example, health, technology and finance as promotional opportunities, and nontraditional research services