The mark consists of the words "DuGG" above "BURGER". The letters "D", "G" and "G" of "DuGG" are in capital letters. The top of the "u" of "DuGG" is cut off so that the "u" is shaped like a bowl, meant to represent the specially designed bun the company's restaurants will be serving. The letters of the word "DuGG" are light brown, the color of the company's hamburger buns. Above the "u" are designs representing the ingredients that will put into the buns; the green squiggle represents lettuce; the red curved line, above the green squiggle, represents a slice of tomato; the yellow squiggle above the red, curved line represents mustard; the brown curved line above the curved line representing mustard represents a hamburger; and on the top is a brown line, the same light brown color as the letters in "DuGG", which represents the top of the hamburger bun. The word "BURGER" is written in white letters on a black background. Below the designs are the words "Turning the world of burgers upside-down". The words "upside-down" is in red and the other words are in black.