The mark consists of stylized text "HALE'IWA" in the blended colors of green, brown, yellow, orange, red and blue above the stylized dark green shadowed text "SHAVE ICE". To the left of these words is a round logo of a light brown girl with brown hair, yellow top and red shorts holding a shave ice with blue, green, yellow and red toppings in a white cup in her right hand while surfing a blue wave on a red surfboard. There are two brown coconut trees with green palms and below the trees are pink, yellow and white flowers. There are blue and white clouds and an orange sun in the background. Three brown and green sea turtles are swimming in the blue water over pink coral. The colors black, white, and/or gray represent background, outlining, shading, and/or transparent areas and are not part of the mark.