The mark consists of the words "MY CHIPS" in white stylized letters inside a four sided red frame whose upper and lower sides are curved. Its outer border is color orange. A prominent yellow dot appears above the letter "I". Five yellow stars appear above the letter "P" of the word "CHIPS". Below this appears the wording "PAPAS AMARILLAS" in stylized white letters outlined in black, all over a grey, yellow and orange background with a curved red line in the center and various whole and peeled potatoes in yellow. On the lower left side of the mark, there is a red square with the right bottom corner curled. At the top of the square is a grey circle containing a red triangle. The words "PAPAS NATIVAS AMARILLAS" are in white on the red square, superimposed on a broken circle bordered with two white lines. The orange word "NUTRITIVAS" curves around the top of the circle's border. The orange wording "SIN COLORANTES" curves around the bottom of the circle's border.