Downloadable software in the nature of applications for mobile phones, smartphones, computing devices, handheld electronic devices, tablet computers, and personal digital assistants (PDAs) featuring technology that enables users to evaluate potential advertising placements, tracks and reports on advertisements and marketing efforts of its users and others, and provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions

Facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; evaluate potential advertising placements for others; collection and analysis of quality metric data for others in various professions and fields of business with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; collection and analysis of data on the quality of advertising placements by website owners and owners of mobile and computer applications; provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising campaigns on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; providing advertising information via a website and mobile and computer applications

Providing a non-downloadable software platform and dashboard accessible via the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and Internet-connected devices, including but not limited to, televisions, mobile phones, smartphones, computing devices, handheld mobile electronic devices, tablet computers and personal digital assistants (PDAs) that tracks and reports on advertisements and marketing efforts of others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions