Arranging and conducting incentive award programs to encourage the frequent, continued and effective practice of physical exercise; Athletic training services; Conducting fitness classes; Consulting services in the fields of fitness and exercise; Counseling services in the field of physical fitness; Health club services, namely, providing instruction and equipment in the field of physical exercise; Organization of sports competitions; Personal fitness training services and consultancy; Personal training provided in connection with weight loss and exercise programs; Personal training services, namely, strength and conditioning training; Physical fitness conditioning classes; Physical fitness consultation; Physical fitness instruction; Physical fitness studio services, namely, providing exercise classes, body sculpting classes, and group fitness classes; Physical fitness training of individuals and groups; Physical fitness training services; Providing a website featuring information on exercise and fitness; Providing a website featuring online sports training and training advice and the recording of training and workouts; Providing an on-line computer database featuring information regarding exercise and fitness; Providing assistance, personal training and physical fitness consultation to individuals to help them make physical fitness, strength, conditioning, and exercise improvement in their daily living; Providing fitness and exercise facilities; Providing information in the field of exercise training; Providing information on physical exercise; Providing news and information in the field of sports; Providing sports facilities; Sport camps; Sports instruction services; Sports training services