The mark consists of logo containing cartoon image of black cat poised to grab cat lure at end of fishing line. Cats eyes are lime green with black pupils, pink nose, yellow inner ears. Cat lure is lime-green with white, black and yellow striping. Main logo immediately beneath cat cartoon image reads exactly: "CAT FiSHiN'". Immediately below subject name appears cartoon log/driftwood containing black border, brown with beige wood grain, and yellow lettering which reads exactly as follows, case sensitive: "Toys With Lasting Allure".