The mark consists of the word "CHEW" in dimensional orange and red, outlined in white letters with black seen above, outlined in red projected to the left and the word "GLU" in dimensional black and grey letters, outlined in white projected to the right, with orange and red outlined in grey seen above, both with black, orange and red curved stripes above and below. Under that wording is the wording "SPIT HAPPENS, SPILLS DON'T" in white letters on a red and orange back-ground. Seen behind that wording is the black, orange and red curved stripe design. The whole mark is shown in a mirror image reflection below.