Hardware and software for processing credit card, debit card, and gift card transactions via mobile devices; Hardware and software for making and processing payment transactions with credit cards, debit cards, gift cards, cash, and other payment forms; Financial software and accessories, namely, card readers, point of sale terminals, hardware and software, all for accepting, effecting, enabling, facilitating, processing, operating and managing payment transactions on mobile devices, cash registers, and other point of sale systems; Analytic tools, namely, software for payment processing and tracking; Computer software for businesses, namely, software for use in enabling, operating, and managing customer relations and loyalty programs; Downloadable authentication software for controlling access to and communications with computers and computer networks; downloadable software, namely, analytic, inventory and management tools, namely, downloadable software relating to payment processing and tracking

Enabling, operating, and managing customer relations and loyalty programs, and business optimization; Promoting the goods of others, namely, providing information regarding discounts, coupons, rebates, vouchers and special offers for the goods of others; promoting the goods and services of others by providing hypertext links to the web sites of others; promoting the goods and services of others by providing a web site featuring links to the online retail web sites of others; Business services, namely, predictive analysis in the field of advertising or marketing; Market research; Advertising and business management consultancy; Preparing business reports electronically relating to the use of web sites; Business and marketing research services, namely, collection, reporting, analysis and integration of data related to the use of websites and the effectiveness of online and offline marketing campaigns; Consultation services in the fields of facilitating media planning and buying; Consultation services in the field of media analysis, namely, online media monitoring services using computer software to automatically monitor internet website and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; Customer relationship management; Advertising and marketing consultation services, namely, consulting services to advertisers and advertising and marketing agencies in the fields of paid and natural key word marketing search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, web analytics and customer relationship management; Consulting services in the fields of natural search marketing, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising and customer relationship management; Computerized database management services

Financial services, namely, clearing and reconciling credit card, debit card, and gift card accounts transactions via a global computer network; Electronic payment processing services; Accepting, effecting, enabling, facilitating, processing, operating, managing, tracking and reconciling credit card, debit card, gift card and other forms of payment transactions via a global computer network; Accepting, effecting, enabling, facilitating, processing, operating, managing, tracking and reconciling payment transactions with credit cards, debit cards, gift cards, cash, and other payment forms

Providing electronic transmission of credit card, debit card, and gift card transaction data, namely, charges; Providing electronic transmission of payment transactions and related information, merchant-customer communications, and advertising and promotional materials; Providing electronic transmission of financial and business information between and among customers and businesses