Operating an online marketplace for buyers and sellers of automobiles; providing online computer databases and online searchable databases featuring classified advertising listings for automobiles; providing information about makes and models of automobiles and automobile-related information, vehicles for sale, valuation of vehicles, availability of vehicle parts and accessories, dealers, manufacturers, automotive services, service providers quotations and offers regarding the value of used vehicles to owners who seek to sell or trade in their vehicles, and providing customized vehicle specifications and options based on logic controls defined by user-configurable settings via the Internet and mobile communications networks; advertising and marketing services, namely, providing automotive dealers assistance with, and the tools for, the creation and customization of advertisements and advertising campaign and strategies for dissemination via electronic media and specifically the internet; dissemination of advertising for others by means of electronic communications networks; vertical ad network services, namely, renting space for advertising the goods and services of others within specific industry categories, and creating and placing advertising and promotional and marketing content for others within specific industry categories on a network of websites via electronic communications networks, including the Internet; providing consumer information reports on motor vehicle histories via the Internet; providing vehicle inventory management to the automotive industry; providing business and consumer information in the field of motor vehicle history information in a dealer's inventory for the purpose of valuation, advertising, competition, stocking, inventory and pricing

Providing, hosting, managing, developing and maintaining applications of others for creating and placing advertising and promotional and marketing content for others on a network of websites via electronic communications networks, including the Internet; providing computer and network related security and privacy enhancing services, namely, providing identity protection to organizations and individuals enabling them to conduct transactions and communicate using anonymous contact information; providing non-downloadable computer software for tracking and stocking inventory in the field of automobiles, analyzing automobile sales and marketing data, enhancing profitability in the fields of vehicle acquisition, appraisal and pricing, providing automatically-generated detailed, custom descriptions of automobiles for use in online advertising, database management in the fields of vehicle acquisition, appraisal, and pricing, inventory management, and lead management